Voici les missions :  

  • Plan, organize and execute global marketing campaigns to generate the highest number of qualified leads
  • Drive and initiate automation and lead nurturing programs with Pardot: define personas, create the workflows per objective, implement the campaigns
  • Be accountable for ROI of the campaigns, track campaign results, measure program success and reporting metrics
  • Write content that will support the campaigns you will set up and make sure they are optimized for search (SEO): emails, landing pages, web pages, blog posts, videos, white papers, infographics...
  • Benchmark the market (solutions, ecosystem) in order to create content that educates and informs our target audience as well as drive traffic growth
  • Work closely with other members of the marketing team to create content, events, and online activities
  • Work closely with Country Managers and Service Offer managers to develop a marketing plan that supports the goals and strategy of the company
  • Manage subcontractors

inbound marketing marketing automation lead generation nurturing pardot
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1 réponse

il y a 1 an par ChristopheFantoni

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