Je recherche un profil Inbound Marketing IT bilingue anglais/ français sur Toulouse :)
il y a 6 ans par Aurelie

Voici les missions :  

• Plan, organize and execute global marketing campaigns to generate the highest number of qualified leads
• Drive and initiate automation and lead nurturing programs with Pardot: define personas, create the workflows per objective, implement the campaigns
• Be accountable for ROI of the campaigns, track campaign results, measure program success and reporting metrics
• Write content that will support the campaigns you will set up and make sure they are optimized for search (SEO): emails, landing pages, web pages, blog posts, videos, white papers, infographics...
• Benchmark the market (solutions, ecosystem) in order to create content that educates and informs our target audience as well as drive traffic growth
• Work closely with other members of the marketing team to create content, events, and online activities
• Work closely with Country Managers and Service Offer managers to develop a marketing plan that supports the goals and strategy of the company
• Manage subcontractors

inbound marketing marketing automation lead generation nurturing pardot